It’s never wise to rest on laurels. The business world is one of cutthroat competition and constant changes. Companies that aren’t willing or don’t have the means to adapt are going to be left behind. If they can’t change and grow with the changing face of business people will abandon them for those who do. The internet has had a large impact on the way we operate today, and those who use it best will find the most success. It’s likely that your company has various social media accounts already. Facebook and Twitter are a given, and things like Instagram are quite common as well. The problem is, even if you have these accounts, you probably aren’t using them to their fullest capabilities. Take a quick survey of your accounts. How many followers do you have? Better yet, when was the last time you posted and how many ‘likes’ did it solicit? Stale, stagnant, and boring accounts aren’t doing anybody any good. Your company absolutely must harness the power of this exceptional marketing tool. If you do, you’ll see a quick improvement in your website traffic, growth, and revenue.
Getting results from social media isn’t always easy. It’s takes a lot of hard work and a great deal of skill. For this reason, it’s usually a wise idea to consult with a social media management agency. Some companies are hesitant to meet with and consider hiring these firms, they are often under the impression that all they do is post status updates to Facebook and Twitter. However this couldn’t further from the truth. The best social media companies wear many hats, functioning as public relations firms, community image builders, and often as advertisers. Whether your company is lagging behind or just needs to get even further ahead, bringing on a social media company can be a huge benefit.
The first thing any successful social media marketing firm does is get to work identifying and building your target audience. This step has to occur before they can get to work on developing your public image or communicating with your potential clients and customers. It begins with the creation of an average customer or potential customer profile. Using various tools and analysis methods the firm you’ve hired paint a clear picture of what your target audience looks like. With this information they are able to identify members of the general public who are a match for the profile they’ve created. They can then begin working to identify the easiest way to reach these individuals. Once this step is complete, the real work can begin.
The next thing your social media marketing company will be focused on is content. There’s an old saying, “content is king,” and it remains true today. The driving force behind traffic and follows on your various social media accounts is without a doubt the content. Good social media firms specialize in both creating content and adding it to the social media accounts. Managing content can typically be a full-time job, and trying to handle it yourself is usually a mistake. First of all, as a busy business owner you simply don’t have the time needed to generate successful content. Secondly, you probably don’t have the content creation experience these firms do. If you want lots of follower and ‘likes’ you’ll turn the content of your accounts over to experienced professionals.
Another area that social media firms tend to excel is in public relations. In fact, social media marketing is simply the evolution of PR. Think about, what is public relations? In a nutshell, it’s the effective management of communications in an effort to build relationships between companies and their target audiences. Social media is just another tool for this, only instead of one-way communications that traditional PR offers, it is two-way communication. That is, the audience has a chance for feedback. Still, traditional PR is quite relevant today. People are still reading newspapers and magazines, and consuming media on television and radio. Having ‘earned media’ in any of these mediums is quite valuable.
A final thing we’d like to discuss today is advertising and media purchasing. While not always as effective as social media marketing or public relations, advertising still has its place in the business world. Your goal when hiring a social media firm should be to have to outsource to as few other companies as possible. That’s why it’s smart to find a firm that offers advertising services in addition to their others. Knowing where to place an ad, whether it’s in print, on TV, or part of an outdoor campaign, is definitely a skill that comes with experience. Ensure that your social media firm can handle this and you’ll be quite happy with the results.
Hiring a social media marketing company is a good idea for any business looking to get an edge on the competition and build a positive image among the public.