Building a website has one huge purpose: to reach out to viewers (otherwise called users). It is very important for websites to get many hits, and the way by doing that is to get people to visit your website and stay on it. There are many ways to develop good website design, by choosing the right color scheme for the whole website, to the layout and more. It mostly depends on how easy it is to access and how available it is. It needs to be updated regularly in order to improve search engine optimization. It needs to look good for people to remember to come back. How do you achieve these kinds of goals when you are not part of a business that works in retail or otherwise something else that is constantly getting upgrades and updates? What if you are an artist and you don’t have a huge company that is constantly reaching out to the community?
There are several ways to adapt to the constantly changing environment of technology and outreach. Two of the most important would be having your website adapt to different devices where users are connecting to it, and to have blogs that are geared toward advertising and networking.
The first of those methods is something that is called responsive web design. It is just a term that describes interactive websites that will actively recognize a device from a user or IP address that is trying to connect to the website, and then adapt the website that would be appropriate for the particular device. The reason why this is important is because we are now becoming a society where people are looking up websites on the Internet using not only their laptop, but their tablets and smartphones as well. There is usually a way to design a good website well enough for a desktop or a laptop, but if you use the same layout on a smartphone or tablet user, you make it so much harder for them to navigate your website because they will have to use the zoom feature in order to find their information. Most users will just want to dump your site instead and look for a different website that will give them the information that they are seeking in an easier way.
In a traditional website, there is something called visual hierarchy, which is based on the way we read in our language. We read from left to right, and going from the top towards the bottom. So essentially, we usually place a logo on the top left corner (if you have ever visited a website in a language where it is read from right to left, their logos are located on the top right corner of their websites, interestingly enough). Basically what this all means is that users will retain most information that is geared towards the top of the page and towards the left. The further down and right they go, the more they lose interest in staying on the website. You will want your main page to be empty of information and place all of your information on different pages. You will put links across the top of the front page as it scrawls towards the right, or maybe on the left-hand side of the page on a column. This makes it easy for users to find the pages they are looking for.
What about viewers who are using mobile devices instead? Responsive web design is adapted to this. Users tend to see a design that is strictly on a scroll down option, where the logo is on the top and the important information and links in an order going in a downwards notion. The most important links and information of course on the top, first.
As far as blogging is concerned, when you have blog posts on your site that is updated regularly, you will continue to have a flow of users coming back to your site for those updates. You can then utilize content marketing in your blogs, which is a subtle form of advertising that isn’t considered distrustful by the masses. You have links on your blogs that will link back to your business or partners you are working with. The point is to reach out in a personal matter to your readers and have them constantly associate you with the subject they are reading about, and they will remember to purchase from your business later on. You can work with a digital marketing agency to get links to your company or business on other blogs.
Once you start utilizing these methods, you will start to get a better flow of statistics about your website.