Any business who wants to be successful needs to think about building a strong online presence that is going to help them sustain and grow as time goes on. The internet is the most powerful tool for exposure on the planet and should be taken advantage of in every way that it possibly can be. The business of web development is creating more jobs than almost any other technological sector in the world and it is because it is so important to businesses, especially those with a lot of competition.
A digital marketing agency that exists today would have been called an advertising and marketing company before the internet became available to the public, but many principles from the advertising and marketing field still apply. A web design firm that has a good mix of young people who understand the internet world with some people who have traditional advertising and marketing experience can collaborate well with one another and create a well-rounded approach to helping a company be successful through generating exposure.
Much has been learned about what works and what doesn’t since the internet came into the public’s life over 25 years ago. A lot was forgotten about things that we already learned because of all of the excitement and new ideas that people had about how to advertise and design websites. It was a total different medium but most design principles are the same with web pages as they are with a billboard. You only have so much time to make an impression when people are flying down the internet superhighway.
Web pages are like billboards in some respects and like a children’s book in others. Billboards do not have binding on one side with multiple messages that can be flipped through like a book but that is kind of what a webpage is like. The homepage is where the company’s name and logo is along with what is often referred to as a call to action. This page is designed to let their visitors know that they arrived at the right place and they should feel welcome to look around and satisfy their curiosity.
Like in a book that sometimes contains a table of contents, an informational company webpage does as well but it is combined with the homepage in most cases. So, sections like ‘Products and Services’, ‘About Us’, ‘Contact Us’ and ‘Location’ are all chapters that can be clicked on in order to find the information about each, respectively. An experienced web developer uses this kind of design because they know that it works and they are past the point of thinking that they can impress a prospective customer by being creative. Customers are all about business and they want information so that is what good websites are designed to provide.
English speakers read from left to right and from top to bottom, not the opposite, not in a circular pattern and not diagonally. So, designing a website using any other basic flow would be a mistake by trying too hard to buck the system in a very ineffective way. There are some great website who take their five different sections and get creative with their placement and as long as it does not get too complicated it can work. But, a business website should be all about business and deliver information in the most effective way possible.
A lot of people look at websites from their smart phones and tablets and this is great, as long as a website developer knows enough about what they do to understand that they need to design their websites with smaller screens in mind. The code that is used to design websites with was originally just for normal-sized computer screens, but adjustments were required when it became clear that there were sizing and formatting issues when webpages were viewed from smaller screens. So, website developers became responsive website developers to indicate they understood this important development.
The web development business is evolving more quickly than just about any other in the world and requires fast thinking and the ability to recognize developing trends. A business who is looking for a developer to help them become successful has their work cut out for them in a sense because there are so many of them and they all say that they can do the same things. It is not a terrible thing to have options but when it comes to web development, it can be challenging to choose the right option in an industry that is moving so fast.